About us

We aim solely to maintain a proper balance for growth, shopping convenience and working.

The Panorama City Chamber of Commerce, incorporated in 2016, is composed of business and professional men and women who are civic-minded citizens. Because of the Chamber’s volunteer work and financial support, Chamber membership gives you a blanket policy of community insurance. The Chamber’s mission is a collective effort to promote the welfare of our community and make it the best community in Los Angeles to shop, live, and to make a living in. The Chamber’s main aim is to maintain a proper balance of growth, shopping convenience, work, and recreation within our community. In addition, the Chamber strives to make Panorama City the most attractive community in the area through cleanups and beautification efforts. The Chamber is proud of our civic and service groups and is confident that through our combined efforts we shall achieve our aims and remain “The Heart Of The Valley”.

Our Mission

The mission of the Panorama City Chamber of Commerce is to help our member’s businesses thrive regardless of economic ups and downs. It also works to enhance the quality of life for all who live and work in Panorama City CA. 91402

Our Vision

A united diverse community to shop, live, and to make a living in., The Chamber’s main aim is to maintain a proper balance of growth, shopping convenience, work, and recreation within our community.

Our Values

We believe in civic service and volunteerism; through our combined efforts we shall achieve our aims to have a community we all can be proud of. We are proud to support and sponsor non-profits such as North Valley Military Institute and Young Rescue Heroes, our local schools, such as Panorama High School, Vista Middle School, and Panorama Elementary School, among others.

Our Story

Panorama City Chamber of Commerce

In 1962

Where it all began

In 1962 the original Panorama City Chamber of Commerce was established as Panorama City was developing and more business began to open, their office used to be located at 8316 Mammoth Ave. Panorama City CA. 91402, the building was design by Fritz-Burns Co. and included a reception room, conference room, executive and manager offices. Their President was William L. Marlin, the Panorama City Chamber of Commerce was a very active Chamber until 1989 when more and more business opened in Panorama City. In 1989 the Panorama City Chamber of Commerce was closed and changes were needed.

In 1989

was the last year, a chamber of commerce existed in Panorama City until 2016

the Panorama City Chamber of Commerce united with the Van Nuys Chamber of Commerce as more and more businesses required such services. The new Mid Valley Chamber of Commerce was created and has existed ever since. Mid Valley Chamber of Commerce changed its name to the Greater San Fernando Valley Chamber of Commerce in 2007.

In 2015

New Beginnings

the Chairman of Panorama City Neighborhood council commerce committee Saul Mejia and both of the Vice-Chairs agreed that it was time to bring back a Chamber of Commerce to Panorama City.

In 2016

The Panorama City Chamber of Commerce was officially established

The Icon Company bought the empty Montgomery Wards site on Roscoe Blvd. to create a brand new shopping center that will open in 2019. The 1st question they asked was, does Panorama City have a Chamber of Commerce? the answer, of course, was no. They asked, why not? and Why not was completely right. Mr. Saul Mejia talks to the owners of Icon and by the end of the conversation, The Icon Company agreed to fully support a brand new Chamber of Commerce. After filling all the proper documentation and had it approved by the Secretary of State Alex Padilla, the new Panorama City Chamber of Commerce was born. Icon Company became a Foundation Sponsor and provided the funds to make the new Panorama City Chamber of Commerce successful.

Other Key Events

In 2016:

The Panorama City Chamber of Commerce became part of the United Chambers

The Panorama City Chamber of Commerce joined the Los Angeles County Business Federation (BizFed)

The Panorama City Chamber of Commerce partner with Ingeenio (Trade w/ Mexico)

In 2018:

The Panorama City Chamber of Commerce became part of the Valley Industry & Commerce Association (VICA) the oldest and most powerful business association in the San Fernando Valley.

The Panorama City Chamber of Commerce became part of the Hispanic Chamber of e-Commerce

in April 2018

The California State Senate Declared that day “The Panorama City Chamber of Commerce Business Center Day” and was signed by the Hon. CA. State Senator Bob Hertzberg.

Panorama City History

Panorama City is known as the San Fernando Valley’s first planned community. In 1948, it was developed as such by residential developer Fritz B. Burns and industrialist Henry J. Kaiser. Burns, seeing the tremendous potential fortune that could be made as large numbers of World War II veterans came home and started families, teamed up with Kaiser in 1945 to form Kaiser Community Homes. The vast majority of the houses were bought with loans issued by the FHA or the Servicemen’s Readjustment Act of 1944, better known as the G.I. Bill. Homes in the area were sold with racially discriminatory covenants. A “Conditions, Covenants, Restrictions” document filed with the county recorder declared that no Panorama City lot could be “used or occupied by any person whose blood is not entirely that of the white or Caucasian race. Such restrictive covenants, which sometimes also limited ownership to people “of the Christian faith”, were common in many communities at the time, and although rendered legally unenforceable by the Civil Rights Act of 1968 they may still be found on some older property deeds. De facto integration was accelerated by the Community Reinvestment Act of 1977. The CRA-insured credit was provided to the entire community without regard to race or income, causing white flight as with many other areas of the San Fernando Valley. During the period of forced school busing, Panorama City was exempted due to its diversity.

In its history, Panorama City was once adjacent to General Motors’ largest assembly plant to date.

The Heart Of The Valley

Panorama City has been called “The Heart Of The Valley” for several decades,

The original developer’s signs proclaimed Panorama City “The Heart Of The Valley”. It’s central location west of the 405 Freeway and north of the railroad line to Ventura still makes it the most conveniently located area in the Valley for transportation. Nearby are the Flyaway bus terminal to LAX, the Burbank airport, the 405, 170, 118, and 5 freeways, and a local Amtrack station.

Kaiser homes in 1948

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Prospective buyers tour a newly completed tract of Kaiser homes in 1948 in Panorama City. Demand was fed by ex-soldiers and their families. Panorama City was part of what used to be “The Orange Grove” the economy of the San Fernando Valley was once the greatest in the entire United States. Homes were the most affordable in the San Fernando Valley.