MARKETING

The Panorama City Chamber of Commerce will do a full marketing campaign
every year, we will include TV, Radio, News Papers, Magazines, and Social Media, this will
make sure potential clients visit our state of the art web page.

We will use all sources available to promote the Panorama City Chamber of
Commerce to make sure we have the maximum amount of visitors to our web
page, generating potential clients for your business. We will advertise in
English, Spanish, and other languages when possible. Why English & Spanish?
According to the 2010 Census Panorama City was consider a “moderately
diverse” ethnically community, with a high percentage of Latinos and a
significant number of Filipinos. At that time, the breakdown was Latinos, 70.1%;
whites, 11.5%; Asians, 11.9%; blacks, 4.3%; and others.

So far we have use TV, Radio, Magazines, News Papers, Social Media, Web, and
Flyers. We have used such brands as Univision, Los Angeles Times, El Aviso
Magazine, San Fernando Valley Business Journal, Global Tech Corp., The Manila
Express and most of the popular social media. Why use name brand
advertisement?

1. Maximum reach of audience

2. Image, reputation and recognition among the competition. Appearing in name brand advertisement/Marketing makes our brand be recognized as a brand of quality, trust and prestige.

Television

Univision is recognize at National Level as the top network in the Spanish language community as well as the English-speaking community trough Fusion TV, such personalities as Cecilia Bogram are well know and recognize by the Latin community, “Univision Canal 34” is the most popular local TV Chanel in Spanish, with millions of viewers every day.

Radio

Univision Radio

Univision Radio is recognized at National Level as the top network in the Spanish language community. KLVE FM also known as KLOVE 107.5 FM is the #1 Radio Station in Spanish locally, “El Show de Omar Y Argelia” (The Omar & Argelia Show) is by far one the radio shows in the morning, with millions of listeners every morning, it really has put the Panorama City Chamber of Commerce on the map.

Magazines

El Aviso Magazine

El Aviso Magazine distributes 325,000 magazines each and every week, this means our add will be seen by over one million readers and will generate a high rate response. these magazines are completely FREE to the public making it easy for anyone to access.